Better prepared

Resources

Useful questions, workable checklists and clearer decisions for the people getting advertising out into the world.

Build a small vocabulary for campaign identifiers, keep stable IDs separate from readable labels and plan for the exceptions.

A practical delivery checklist for asset versions, placement requirements, destination links and the person who can approve a change.

Describe the reader, the placement and the evidence you need before a publisher partnership moves from conversation to a booked campaign.

A site survey framework for approach views, local context, production requirements and the evidence behind an outdoor media proposal.